Renowned for its pubs, award-winning beers, and deep connection to its community, St Austell looked ahead to its next chapter and asked the question: How do we tell our story in a way that connects with the next generation? In close collaboration with the St Austell team the brand purpose and story was rearticulated and from that, came a clear strategic idea: “Brewing great experiences for the generations to come.”

Inspired by the dynamic landscape we refreshed the brand’s visual identity. From the deep blue waters of the Southwest coastline to the warm copper glimmer of the Cornish spirit, we took inspiration from the brewery’s past, to craft an identity that is fit for the future. With the St Austell name standing tall, just like on the shoulders of every bottleneck.